MISSION:
Lola Fenhirst is an independent, small-batch fine jewelry company founded in 2015 by Lola Oladunjoye, a Nigerian attorney based in Paris. Lola was looking for a designer to help re-brand her company to a more elevated and luxurious online presence. Her company was growing very quickly and receiving a lot of press, so naturally she needed her website to match her vision for the brand.
SERVICES:
Logo Re-design
E-commerce Web Design
Instagram & Facebook Shop
Linesheet Re-design
Software: Illustrator, Photoshop, Webflow
PROCESS:
I began by discussing brand colors, logos, and fonts to establish a visual language that represented the new phase of her brand. I made sketches, redesigned her logo, and created a beautiful linesheet of all products with my updated visual elements. This linesheet is sent to stylists and buyers and is oftentimes the first visual presentation of the Lola Fenhirst brand. This was an important step in developing her online presence and brand identity.
I then began working on the new e-commerce website using Webflow. I used the linesheet a design guide to develop this site and worked very closely with Lola to come up with a functional site that looked gorgeous! The site is still being worked on and will soon be launched in preparation for Paris Couture Fashion Week in July of 2022.
IMPACT:
Lola is very happy with the re-design and feels that the launch will encourage new buyers and even more press! We continue to work together on the brand and I now officially work as Digital Designer of Lola Fenhirst.
