TELFAR marked the opening of its first permanent store in SoHo, New York City, with a high-energy celebration that drew over 2,000 fans. The space featured Telfar TV, lounge areas, and opportunities to shop the full collection, creating an atmosphere that felt like a community-driven retail experience. Special guests including Lil Kim, Teezo Touchdown, and Muni Long joined the crowd in celebrating the milestone. The event also unveiled the long-requested “Smedium” Shopping Bag, a size fans had been asking for in nearly every comment section, making the launch a defining moment for the brand and its community.

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As part of the styling team, I played a key role in preparing and executing the launch of Telfar’s first permanent store. I supported fittings for VIP talent, styled the retail staff for the event, and managed samples to ensure looks were organized and runway-ready. I also coordinated a group of assistants and handled backstage logistics, helping the team deliver a seamless event that balanced live performances, retail activations, and guest experience. My contributions helped bring the creative vision to life while keeping the styling side of the launch running smoothly.