Lola Fenhirst is a luxury jewelry brand based in Paris known for its minimalist yet bold designs, blending timeless elegance with modern sophistication. The brand uses high-quality materials such as precious metals and stones, creating pieces that reflect both artistry and meaning, while prioritizing sustainability and ethical practices. Rooted in her rich Nigerian heritage, Lola draws inspiration from her cultural background, incorporating elements of her story into each collection. As a person, Lola embodies creativity, passion, and a deep respect for the craft of jewelry-making, with a unique ability to connect with others. Her designs are a reflection of her journey, fusing authenticity, elegance, and a deep connection to her heritage.
Project Details
This involved creating an improved visual language that represents a luxury brand using colors, fonts, and an elevated logo. These elements help to guide my creative direction, resulting in beautiful designs for the e-commerce site, line sheets, look books, and social media platforms. I had full creative control of designing the website with a completed deadline to present for Paris Fashion Week Haute Couture. I assisted in the presentation of showroom meetings in Paris to allow industry journalists to see the latest collection and engage with the brand in person.
