Selfridges London hosted the exclusive launch of TELFAR’s collaboration with Wilsons Leather at The Corner Shop. The six-week pop-up debuted the Telfar Carry in new sizes and colorways alongside a 20-piece apparel collection designed in partnership with Wilsons Leather. The capsule featured jackets with detachable sleeves, slim and baggy trousers, and buttery shorts in brown and black tones to match the bags. This marked TELFAR's first introduction into authentic leather bag ushering the iconic shopping bag into an affordable luxury market. The collaboration highlighted TELFAR’s approach to reimagining classic leatherwear through a modern lens, with Selfridges providing the stage for the global debut.
MY CONTRIBUTION
For this project, I was part of the styling team supporting the TELFAR pop-up launch at Selfridges London. My role included styling VIP clients and NTS DJs for the opening event, overseeing fittings, and coordinating visual merchandising for the six-week retail installation. I worked closely with the Selfridges team to prepare and ship over 1,000 items, ensuring looks were organized and event-ready. I also contributed to building VIP outreach lists, helping the team deliver a launch that reflected TELFAR’s vision while engaging both press and community audiences.
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