Selfridges is one of the most iconic department stores in the world, located primarily in London on Oxford Street. Founded by American entrepreneur Harry Gordon Selfridge in 1909, it revolutionized shopping by offering a luxurious and immersive experience for customers, turning shopping into a leisure activity rather than just a necessity.
For this project I participated in the launch of a TELFAR pop-up store at London Selfridges for the release of authentic leather bags and apparel. This required styling VIP clients and NTS Dj's for the launch event and organizing the visual merchandising for the store's six-week duration. My team coordinated the preparation and shipment of over 1,000 items for fittings and worked closely with the Selfridges team to bring the project to life. Additionally, I assisted in creating VIP outreach lists to support the event.
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