UGG is a global fashion brand best known for its signature shearling-lined boots, a staple in cozy, everyday footwear. For their collaboration with TELFAR, the two brands introduced the “Krinkle” collection, featuring patent-finished bags and shoes alongside shearling-trimmed loafers, UGG boots in tall and mini sizes, and Telfar Shopping Bags marked with the signature TELFAR logo. The campaign highlighted the collection with high-profile appearances from Lil’ Kim, Teezo Touchdown, Yung Miami, Rolling Ray, Mickey Rourke, and Morris Chestnut, blending celebrity energy with the brands’ shared emphasis on style and cultural impact.
MY CONTRIBUTION
This project required an extensive pull from TELFAR’s in-house collections, including archive and custom pieces, to bring the campaign vision to life. I supported fittings and shoot days for VIP talent and hosts, ensuring looks were styled, organized, and ready for production. The multi-day shoot involved cross-departmental collaboration, and I managed interns and assistants throughout the process, keeping the styling workflow organized and on track. My role helped ensure the campaign ran smoothly and delivered impactful imagery.
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